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A World-Class Tourism Destination

From Australia’s best beaches, rainforests and waterways to world class theme parks, sporting venues, convention services, events, cultural activities and hotels and resorts, the Gold Coasts tourism assets provide an enviable platform for growth.

One ofAustralia’s favourite holiday destinations, the Gold Coast attracts close to 12 million visitors annually from intrastate, interstate and international markets; more visitors per 1000 residents than Brisbane, Sydney and Melbourne.

The Gold Coasts largest source markets are China, New Zealand and Japan. At 24 per cent (2011 to 2013), the growth of Chinese tourists to the Gold Coast has outstripped growth in visitation to other Australian capital cities.

The City of Gold Coast, in conjunction with Gold Coast Tourism, has established the Destination Tourism Management Plan 2023 that outlines the strategic direction of tourism on the Gold Coast, reinforcing the strengths and long-term prosperity of Gold Coast as a global tourism leader.

close to 12 million visitors annually

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