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Start a Tourism Business

One of the hurdles to starting a successful tourism business is finding appropriate information and advice at the early stages of planning and establishment.

To assist, we’ve compiled a list of some of the best free resources available.

Read: Nine steps to start a business on the Gold Coast

Before you start a business, have a look through these links to useful information and resources from a range of reliable sources.

Business Advice

For business advice from writing a business plan to budgeting and marketing, try the Australian Government Business Resource and the Queensland Government Business and Industry Portal. The Business and Industry Portal also has information specific to the tourism industry.

Permits and licencing

The City of Gold Coast has a range of resources to assist you with planning and building permits and licencing.

Product development

Visitors want to do more than just see the sights; they want an experience. They want to learn, participate and engage with the people and the places they travel to.  Tourism and Events Queensland have an Experience Development Toolkit to help you to build a greater point of difference with your business.


Get useful tips on how to market your tourism business to consumers, media and the industry with Tourism and Event Queensland’s Big Marketing Guide and Branding Guide.

Gold Coast Tourism is the regional destination marketing organisation and promotes the Gold Coast as leisure and Business Event Destination with various membership packages to meet your business needs.

There are a range of tourism entities who can also assist you to build your business including Gold Coast Tourism, industry specific bodies or one of the City’s Precinct Entities (Surfers Paradise Alliance, Broadbeach Alliance or Connecting Southern Gold Coast), depending on the location of your business.

The internet and social media offer numerous free opportunities to promote your business.  Websites like More Gold Coast, Metropolist and The Weekend Edition can also help you reach your market.

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